In a modern car dealership, lighting is not just a functional element, but a tool capable of enhancing the product and guiding the customer, strengthening the identity and perception of the brand.

In this project for Mercedes, the choice of high-efficiency, high-colour-rendering 3F Filippi products, with specific colour temperatures for the entire showroom environment, makes all the difference by highlighting the cars.

Light that enhances design

The product used was 3F Linux, a flexible and highly technical linear lighting system, specifically designed to be customised according to project requirements.
At the heart of 3F Linux is its optical system, based on special methacrylate (PMMA) lenses with different geometries, in order to obtain customised and specific light distributions according to customer requirements.

This solution guides the eye around the showroom, creating an orderly visual rhythm. The high colour rendering light ensures uniform illumination of areas and spaces, enhancing the volumes of the cars and allowing their true colours to be perceived in all conditions.

UGR lenses were used as the optical solution, eliminating unwanted reflections on shiny and reflective surfaces. The positioning of the fixtures was also designed to optimise the internal view of the vehicles.

A project that combines aesthetics, technology and brand identity

Designing for a brand like Mercedes means expressing fundamental concepts shared by both brands, conveying a clear brand identity and a specific project vision:

• improving the qualitative perception of the product
• making the environment consistent with the brand's premium positioning
• optimising energy consumption
• creating an emotional journey that accompanies the customer from their first glimpse of the car to the sales offices

Choosing 3F Filippi means relying on a reliable and capable partner who continues to lead the evolution of technical lighting, offering tailor-made solutions to enhance your project.

Find out more about our latest lighting products on our website: www.3f-filippi.com

Keep Lighting Your Vision!